“The future space economy needs strong startups today.” — Wogbe Ofori, WRX Founder & Chief Strategist

The Astropreneur’s Guide to the Startup Journey

How to Build an Out-of-this-World Business from the Ground Up

The Astropreneur’s Guide to the Startup Journey is a web-based storytelling experience that takes readers through the process of building a space technology startup, stage by stage. Powered by the Astropreneur’s Startup Journey Map, the Guide introduces a new lexicon for navigating the unique challenges of space venture development—from ideation and technology validation to scaling operations and achieving investor liquidity. Designed for founders, investors, and ecosystem builders, the Guide offers strategic clarity, practical insights, and a grounded perspective on what it really takes to build a business that’s literally out of this world.

Astropreneur’s Startup Journey Map

The Astropreneur’s Startup Journey Map is a comprehensive framework that charts the path of space technology commercialization from concept to exit. Representing a 3-dimensional process in 2-dimensional form, the Map integrates venture development stages, founder archetypes, capitalization strategies, and ecosystem support resources. It reflects the realities of building space ventures in a capital-intensive, high-risk domain—where technology readiness levels (TRLs), anchor customers, and strategic partnerships shape the trajectory of success. The Map is designed to help astropreneurs and their supporters navigate complexity with confidence, and to catalyze the emergence of a robust, decentralized space economy.

Analyst Note -

Overview of Blue Origin's Project Oasis

Project Oasis is a bold initiative to transform the Moon into a resource and power hub, lowering costs and complexity for missions to Mars and beyond, making asteroid harnessing viable in the future, and enabling greater sustainability on Earth. This Note explores Blue Origin’s use of Project Oasis as a commercial approach to international marketing that bets the emerging commercial space market doesn’t have to wait for US policy alignment.

(Client Exclusive)

Analyst Note -

Unpacking NASA Administrator Jared Isaacman’s First Message to the NASA Workforce

A Lesson in Change Management

On December 18, 2025, 377 days after President Trump first nominated him, Jared Isaacman officially assumed the role of NASA’s 15th Administrator, marking a significant leadership transition for the agency. At the dawn of this historic new chapter in NASA’s strategic priorities, Wogbe Ofori unpacks Isaacman’s first written message to the NASA workforce in which he outlines a bold vision aligned with President Trump’s “Ensuring American Space Superiority” Executive Order released on the same day.

Analyst Note -

Breaking Down President Trump’s “Ensuring American Space Superiority” Presidential Executive Order

Starting a New Era in U.S. Space Policy

On December 18, 2025, the same day Jared Isaacman assumed office as NASA’s 15th Administrator (see Note above), President Trump signed the Executive Order (EO) titled Ensuring American Space Superiority. This Analyst Note unpacks the Executive Order that turns a five-year policy arc into a sprint—uniting exploration, defense, and commerce under tight deadlines, bold investment goals, and high-stakes geopolitics.

(Client Exclusive)